Discover The Magic of Roald Dahl with McDonald’s Happy Readers

McDonald's Happy Readers campaign - Roald Dahl

McDonald's Happy Readers campaign - Roald Dahl

This content is sponsored by McDonald’s

In our house we’ve started to really love reading. It’s such a lovely way to unwind at the end of the day, all cuddled up together on the sofa reading a bedtime story. Reading together is becoming a real highlight of our day, especially once Oscar starts to learn some of the words and joins in.


We all know how important it is to encourage children to enjoy reading from a young age. Not only does it have a positive effect on their learning, but it’s a wonderful way to foster creativity, imagination and explore the world around them (or in their dreams!). McDonald’s are big on encouraging reading too, which is why they created the long-running Happy Readers initiative. Since 2012, McDonald’s have distributed over 50m books with Happy Meals – a figure that’s double the amount in the British Library. I love that it’s such a big number, that so many children came away from their meal with something to read and enjoy again and again.

McDonald's Happy Readers campaign - Roald Dahl

For their latest Happy Readers campaign, launched on 13th September,  McDonald’s bring the storytelling wonder of Roald Dahl to Happy Meals. Over a five week period, children will receive a book featuring classic characters and stories from the much-loved author. So if your children loved celebrating Roald Dahl day earlier this month, they’ll enjoy these exclusive books.

The collection of eight books feature some of Roald Dahl’s most-loved characters, like the BFG, Willy Wonka and Matilda. Recognised as one of the world’s greatest storytellers, Roald Dahl’s books are still very popular with young readers and parents alike for their imagination and the magical way that characters come to life. This exclusive collection is a great opportunity to explore the world and storytelling genius of the author through extracts from Matilda, The BFG, and Charlie and The Chocolate Factory.

The Happy Readers collection includes:

  • Roald Dahl’s Wonderful Mr Willy Wonka
  • Roald Dahl’s Lucky Charlie Bucket
  • Roald Dahl’s Mischievous Chocolate Factory Children
  • Roald Dahl’s Amazing Matilda
  • Roald Dahl’s Marvellous Miss Honey
  • Roald Dahl’s Rotsome Giants
  • Roald Dahl’s Brave Little Sophie
  • Roald Dahl’s Fantabulous BFG

McDonald's Happy Readers campaign - Roald Dahl

As well as extracts from the classics, the books feature tips from the National Literacy Trust on how to make reading fun, like:

  • Creating a special time for reading each day
  • Letting your child choose books to buy/borrow and read
  • Bringing the story to life by using different voices

We’ve had a lot of success with encouraging Oscar to choose which book he’d like to read at bedtime, and he’s even started telling us books that he’d like for his birthday too. It’s lovely to be led by children and discovering what their reading interests are, even from a young age.

McDonald's Happy Readers campaign - Roald Dahl

Together we’ve been enjoying reading the books at storytime. It’s great to read back stories that you listened to or read as a child, retelling them to your own children (like Peter Andre’s recent video!) – especially with the magic of Roald Dahl.

This collection’s only available for a short time, so if your children would love to get one of the books they’ll be available at McDonald’s for a five week period starting 13th September. 

McDonald's Happy Readers campaign - Roald Dahl

What’s your favourite Roald Dahl story?
And do you have any ideas on making reading fun or how to create a magical storytime experience?

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