How To Avoid Social Media Burnout

Collaborative post

These days digital marketing can be vital to your business, particularly if you have a blog. Technology is wonderful but do you ever find yourself living your life in reaction to social media notifications and emails like Pavlov’s Dogs, jumping to attention each time you hear a “ding” from a notification?

Indeed, we can spend so much time behind our computers that we don’t even realise we are still hooked in. When sat on the train or even with our partner at dinner – tapping away on our phones, and this digitally connected world we live in, can be incredibly harmful to living a balanced life particularly in terms of our emotional wellbeing and social lives.

One of the best ways to ensure we find the time to enjoy a more balanced life is to automate some of your digital marketing by creating a network of automated process, systems, and apps. These tools can automatically take care of some marketing tasks such as following up on emails, posting to Facebook, and so on.

This will not only free up physical time but it can give you peace of mind, and a sense of certainty that things are being taken care of without you having to always be in an alert state of reaction.  Essentially, it will allow you the time you need to be calm, focused, and responsive rather than reactive.

Furthermore, rather than deal with the headaches that can come with technology, reach out and get some technology advice from experts in their field who can likely answer your question within thirty seconds rather than you spending thirty hours tearing your hair out and getting frustrated in the process.

Tim Ferris in his New York Times Bestselling Book, The Four Hour Workweek talks about the importance of automation in our work lives so that we can focus on managing our business in the sense of working ‘on’ the business rather than working ‘in’ the business.  Whilst Tim, along with several other millennial productivity experts, urge us to go one step further and outsource our tasks to a virtual assistant (ideally someone living in India or Asia on the basis of cost) this post looks at automation as it relates to technological systems.

In this post we’re going to look at automating a number of the most time consuming digital marketing tasks the majority of business owners contend with – things such as being inundated by emails, following up on sales leads, and managing our social media presence.

 

1. Email marketing

There are plenty of time-starved business owners frantically sending out an email to a customer thanking them for their order and letting them know when it will be shipped.  The key point with automation is that it frees your time to be working ‘on’ the business at a strategic level rather than ‘in’ the business.  You could use something like MailChimp in order to start automating your emails at very low cost.

 

2. Social media marketing

Managing your social media marketing campaigns can be time consuming, especially if it’s not an area that you enjoy.  Many business owners consider hiring a social media manager (like me!) to keep on top of their social media and manage their digital presence. If you’re not at the stage of investing in support though, though there there are several free apps such as Hootsuite and Buffer that can help you automate some of your social media.

 

3. Marketing funnels

Your marketing funnel is made up of several stages through which browsers (who will hopefully go on to become customers) move from first awareness of your brand or website through to making a purchase. A marketing funnel is essentially the process of converting a visitor or browser into a paying customer, and sites such as Clickfunnels can help you automate this process in a very efficient and visually engaging way. It’s an area where you might need to invest in some expert support but once your funnel is set up it saves time and improves conversions. Win win!

 

If you’re feeling burnt out by your social media or want to outsource your social media just get in touch. I offer a range of marketing support services including social media management and Pinterest management.

 

Photo by Mia Baker on Unsplash