Running your own business can be a lonely occupation, so if you are spending hours on end producing content for your website, it would at least be good to know that someone, somewhere is looking at it!
Your website serves as a primary means of communicating with your customers and potential customers. Your website is your platform for communicating what your business is and what it represents. In short, your website is a fantastic place to show off your business, your products and maybe even buy your products too. Each of these website functions is vital in today’s crowded marketplace, as more and more people research products online and buy them via ecommerce. While it may be easier than ever to put together a website that showcases your business and products, what is harder is making sure that people read it and find your site in the first place.
So, in today’s world, where businesses compete for attention and dedicate vast amounts of time and money to get their websites seen, how do you make sure that your site attracts as many visitors as possible?
Assess Your Analytics
Before you begin planning how to achieve more page views and website visitors, you first need to understand how your website is performing currently. To do this, you need to start examining your analytics. Tools such as Google analytics can give you pretty in-depth information to help you with this.
Looking at the following stats should give you some valuable insights:
- How many visitors your site receives overall per week.
- How does the weekly figure compare with previous weeks
- Where is the bulk of your website traffic coming from? Social media channels, direct from Google search, direct?
- Are some types of content more popular than others?
Look through your analytics each week and each month, to assess where your website hits are coming from, and to see which kinds of content visitors to your site are reading the most. By evaluating your analytics in this way over several weeks, you will be able to see which content your web visitors love, and how you can provide more of it.
Drive Traffic to Your Site
Take a proactive approach to encourage visitors to your site by utilising all possible channels at your disposal to do so. Methods for driving traffic to your website include; social media platforms, content marketing, pay per click advertising (PPC), email marketing and SEO.
Search engine optimisation is vital in getting your website ranked favourably by search engines, the better your search engine optimisation, the more likely you are to appear on the first pages when people search the internet for topics related to your website.
Use your analytics to see the types of content that your readers are reading the most, and then produce more of it to meet the demand, and you should be rewarded with increased page views. Use your social media platforms and email marketing campaigns to direct people to the content on your website.
Photo by Bench Accounting on Unsplash
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